Maybelline Vivid Matte Liquid - Orange

The Maybelline Company was created by a 19-year-old entrepreneur named Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. Williams renamed his eye beautifier Maybelline in honor of the sister who gave him the idea. In 1917 the company produced Maybelline Cake Maa, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic. In 1967, the company was sold by Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one week-end. In 1975, the company moved its factory to Little Rock, Arkansas, where it is still located. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline Operational Headquarters remained in Memphis until being sold in 1996, when headquarters moved to New York City. The makeup factory moved to Brooklyn in 2000. Maybelline received a boost when the company hired Lynda Carter as the company's beauty fashion coordinator after her television series ended; she also appeared in several of its television and print advertisements. Josie Maran, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, Julia Stegner, Jessica White and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Adriana Lima, Christy Turlington, Kemp Muhl, Emily DiDonato, Beatriz Shantal, Jourdan Dunn, and Gigi Hadid. In 1991, the company adopted its advertising slogan �(Maybe she's born with it.) Maybe it's Maybelline.� which is still used today. The company was acquired by L'Or�al in 1996. Acquiring Maybelline gave L'Or�al access to mass markets in cosmetics.

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• Live loud, live bold, live more vividly. Play up that pout with 10 shades to pick from. Choose a lip color, flaunt, and go! Drench your lips in vivid color with a matte finish. 2X the pigments for intense color. Net Wt. 0.26 fl. oz. / 7.7 mL.
• Live loud, live bold, live more vividly. Play up that pout with 10 shades to pick from. Choose a lip color, flaunt, and go!.
• Drench your lips in vivid color with a matte finish. 2X the pigments for intense color..
• Net Wt. 0.26 fl. oz. / 7.7 mL.