🚀 We’re in Beta!

Meet our new design. Everything works as usual, but if anything feels off, give us a ping.

Genuine Always Now Available

From timeless classics to modern breakthroughs—discover what Always has in store.

Always Ultra Sanitary Towels/Pads with Wings, Secure Night Extra Size 5, Ultra Thin, 72 Towels (18 x 4 Packs), Super Saving Box, Odour Neutraliser, Super Absorbent Core

Always Ultra Sanitary Towels/Pads with Wings, Secure Night Extra Size 5, Ultra Thin, 72 Towels (18 x 4 Packs), Super Saving Box, Odour Neutraliser, Super Absorbent Core

4.7
13.400 kr.
Always All in One Ultra Thin Night Sanitary Pads with Wings 16pcs

Always All in One Ultra Thin Night Sanitary Pads with Wings 16pcs

4.5
1.400 kr.
Always Ultra Sanitary Towels / Pads with Wings, Normal Size 1, Ultra Thin, 128 Towels (32 x 4 Packs), SUPER SAVING BOX, Odour Neutraliser, Super Absorbent Core

Always Ultra Sanitary Towels / Pads with Wings, Normal Size 1, Ultra Thin, 128 Towels (32 x 4 Packs), SUPER SAVING BOX, Odour Neutraliser, Super Absorbent Core

4.8
7.400 kr.
Always Thin Daily Panty Liners for Women, Light Absorbency, Unscented, 162 Count (Packaging May Vary)

Always Thin Daily Panty Liners for Women, Light Absorbency, Unscented, 162 Count (Packaging May Vary)

4.6
2.800 kr.
Always Pads Maxi Thick XL for Heavy Night Protection, 48 Sanitary Pads

Always Pads Maxi Thick XL for Heavy Night Protection, 48 Sanitary Pads

4.4
1.600 kr.
Always Discreet Adult Incontinence Underwear for Women and Postpartum Underwear, S/M, Up to 100%* Bladder Leak Protection, 84 CT,

Always Discreet Adult Incontinence Underwear for Women and Postpartum Underwear, S/M, Up to 100%* Bladder Leak Protection, 84 CT,

4.5
24.000 kr.
Always Maxi Overnight Pads with Wings, Size 5, Extra Heavy Overnight, Unscented, 36 Count

Always Maxi Overnight Pads with Wings, Size 5, Extra Heavy Overnight, Unscented, 36 Count

4.7
4.000 kr.
AlwaysUltra Sanitary Towels/Pads with Wings, Secure Night Size 4, Ultra Thin, 80 Towels (20 x 4 Packs), Super Saving Box, Odour Neutraliser, Super Absorbent Core

AlwaysUltra Sanitary Towels/Pads with Wings, Secure Night Size 4, Ultra Thin, 80 Towels (20 x 4 Packs), Super Saving Box, Odour Neutraliser, Super Absorbent Core

4.7
7.900 kr.
Always Ultra Thin Pads Without Wings, Unscented, Long Super 40 ea

Always Ultra Thin Pads Without Wings, Unscented, Long Super 40 ea

4.4
2.481 kr.
Always Infinity Feminine Pads For Women, Size 1 Regular Absorbency, Multipack, With Wings, With Flexfoam, Unscented, 36 Count x 3 Packs (108 Count total)

Always Infinity Feminine Pads For Women, Size 1 Regular Absorbency, Multipack, With Wings, With Flexfoam, Unscented, 36 Count x 3 Packs (108 Count total)

4.8
8.100 kr.
Always Discreet Incontinence Pads Women, Long Plus, Always Discreet Pads, Absorbency 5, 64 Sanitary Towels (16 x 4 Packs), Extra Secure Bladder Weakness Pads Women, Odour Neutraliser

Always Discreet Incontinence Pads Women, Long Plus, Always Discreet Pads, Absorbency 5, 64 Sanitary Towels (16 x 4 Packs), Extra Secure Bladder Weakness Pads Women, Odour Neutraliser

4.7
8.700 kr.
Always Aloe Cool Disposable Pads With Aloe Vera Essence For Light Days, For Zero Irritation Feel, Long Maxi Thick Pads With Wings, 60 Count

Always Aloe Cool Disposable Pads With Aloe Vera Essence For Light Days, For Zero Irritation Feel, Long Maxi Thick Pads With Wings, 60 Count

4.5
FREE
AlwaysInfinity Feminine Pads for Women, Size 2 Regular, with Wings, unscented, 96c

AlwaysInfinity Feminine Pads for Women, Size 2 Regular, with Wings, unscented, 96c

4.7
6.700 kr.
Always Cotton Soft Ultra Thin, Large Sanitary Pads, 16 Pads

Always Cotton Soft Ultra Thin, Large Sanitary Pads, 16 Pads

4.6
1.100 kr.
Always Cotton Skin Love Sanitary Pads, 60 Large Thick Pads

Always Cotton Skin Love Sanitary Pads, 60 Large Thick Pads

4.6
1.600 kr.
Always DiscreetAdult Incontinence Pads for Women and Postpartum Pads, Extra Heavy Long, up to 100% Bladder Leak Protection, 112 Count

Always DiscreetAdult Incontinence Pads for Women and Postpartum Pads, Extra Heavy Long, up to 100% Bladder Leak Protection, 112 Count

4.6
8.944 kr.
Always Cotton Skin Love Sanitary Pads, 30 Large Thick Pads

Always Cotton Skin Love Sanitary Pads, 30 Large Thick Pads

4.4
800 kr.
Always Pads Ultra Thin Cottony Soft Normal With Wings 20 Sanitary Pads

Always Pads Ultra Thin Cottony Soft Normal With Wings 20 Sanitary Pads

4.7
900 kr.
AlwaysPads Maxi Thick Cotton Soft Super Heavy Night 20 Sanitary Pads

AlwaysPads Maxi Thick Cotton Soft Super Heavy Night 20 Sanitary Pads

4.5
3.100 kr.
Always DiscreetIncontinence Pads Women, Ultimate Night, Absorbency 7, 48 Sanitary Pads Heavy Flow (12 x 4 Packs), Extra Secure Bladder Weakness Pads Women, Odour Neutraliser

Always DiscreetIncontinence Pads Women, Ultimate Night, Absorbency 7, 48 Sanitary Pads Heavy Flow (12 x 4 Packs), Extra Secure Bladder Weakness Pads Women, Odour Neutraliser

4.6
12.900 kr.
AlwaysPlatinum Extra Comfort Sanitary Towels, Size 2, Long, Moderate Flow, 80 Pads With Soft Wings (20 x 4 Packs) SAVING PACK, Leak Protection, Micro Cushions, Fit&Flex Core, Odour Neutraliser

AlwaysPlatinum Extra Comfort Sanitary Towels, Size 2, Long, Moderate Flow, 80 Pads With Soft Wings (20 x 4 Packs) SAVING PACK, Leak Protection, Micro Cushions, Fit&Flex Core, Odour Neutraliser

4.7
4.500 kr.
Always Ultra Thin Pads for Women, Size 1 Regular Absorbency Without Wings Unscented, 44 Count (Pack of 3)

Always Ultra Thin Pads for Women, Size 1 Regular Absorbency Without Wings Unscented, 44 Count (Pack of 3)

4.6
8.500 kr.
Always Maxi Overnight Extra Heavy Flow with Wings, Unscented Pads 20 Count

Always Maxi Overnight Extra Heavy Flow with Wings, Unscented Pads 20 Count

4.8
6.600 kr.
AlwaysUltra Sanitary Towels/Pads with Wings, Long Size 2, Ultra Thin, 96 Towels (24 x 4 Packs), Super Saving Box, Odour Neutraliser, Super Absorbent Core

AlwaysUltra Sanitary Towels/Pads with Wings, Long Size 2, Ultra Thin, 96 Towels (24 x 4 Packs), Super Saving Box, Odour Neutraliser, Super Absorbent Core

4.7
4.900 kr.
Always Discreet Incontinence Pads Women, Long Plus, Absorbency 5, 80 Sanitary Towels (20 x 4 Packs), Complete Protection for Bladder Weakness Pads Women, Odour Neutraliser

Always Discreet Incontinence Pads Women, Long Plus, Absorbency 5, 80 Sanitary Towels (20 x 4 Packs), Complete Protection for Bladder Weakness Pads Women, Odour Neutraliser

4.7
12.000 kr.
Always Extra Heavy Overnight Maxi Pads with Flexi-Wings, 20 Count

Always Extra Heavy Overnight Maxi Pads with Flexi-Wings, 20 Count

4.7
5.400 kr.
AlwaysClean & Dry Maxi Thick Large Sanitary Pads 30pcs

AlwaysClean & Dry Maxi Thick Large Sanitary Pads 30pcs

4.5
600 kr.
Always 3-in-1 Xtra Protection, Daily Liners for Women, Extra Long, with Leakguard + Rapid Dry, Deodorizing, 48 Count x 3 Packs (144 Count Total) (Packaging May Vary)

Always 3-in-1 Xtra Protection, Daily Liners for Women, Extra Long, with Leakguard + Rapid Dry, Deodorizing, 48 Count x 3 Packs (144 Count Total) (Packaging May Vary)

4.5
6.100 kr.
Always Anti-Bunch Xtra Protection Daily Liners, Regular Length, Unscented, 34 Count x 4 (136 Count Total) (Packaging May Vary)

Always Anti-Bunch Xtra Protection Daily Liners, Regular Length, Unscented, 34 Count x 4 (136 Count Total) (Packaging May Vary)

4.6
3.800 kr.
AlwaysBreathable Soft Maxi Thick, Night Sanitary Pads With Wings, 24 Pads

AlwaysBreathable Soft Maxi Thick, Night Sanitary Pads With Wings, 24 Pads

4.5
900 kr.
Always Infinity Feminine Pads for Women, Size 3, Extra Heavy Flow, with wings, Unscented, 28 count x 3 Packs (84 count total)

Always Infinity Feminine Pads for Women, Size 3, Extra Heavy Flow, with wings, Unscented, 28 count x 3 Packs (84 count total)

4.7
8.000 kr.
Always Aloe Cool Pads for Heavy Days, 48 XL Maxi Thick Pads

Always Aloe Cool Pads for Heavy Days, 48 XL Maxi Thick Pads

3.9
1.300 kr.
Always Maxi Overnight Pads with Wings, Size 4, Overnight, Unscented, 33 CT

Always Maxi Overnight Pads with Wings, Size 4, Overnight, Unscented, 33 CT

4.6
2.700 kr.
Always DiscreetAdult Incontinence Underwear for Women and Postpartum Underwear, XL, Up to 100%* Bladder Leak Protection, 64 CT,

Always DiscreetAdult Incontinence Underwear for Women and Postpartum Underwear, XL, Up to 100%* Bladder Leak Protection, 64 CT,

4.4
24.900 kr.
Always Infinity Feminine Pads for Women, Size 5 Extra Heavy Overnight, with wings, unscented, 22 Count x 3 Packs (66ct Total)

Always Infinity Feminine Pads for Women, Size 5 Extra Heavy Overnight, with wings, unscented, 22 Count x 3 Packs (66ct Total)

4.7
7.400 kr.
AlwaysDiamond Flexfoam, Large Sanitary Pads With Wings, 13 Ct

AlwaysDiamond Flexfoam, Large Sanitary Pads With Wings, 13 Ct

4.5
1.300 kr.
Always Discreet Adult Incontinence Underwear for Women and Postpartum Underwear, L, Up to 100%* Bladder Leak Protection, 76 CT,

Always Discreet Adult Incontinence Underwear for Women and Postpartum Underwear, L, Up to 100%* Bladder Leak Protection, 76 CT,

4.5
23.800 kr.
AlwaysMaxi Feminine Pads For Women, Size 2 Long Super Absorbency, With Wings, Unscented, 60 Count

AlwaysMaxi Feminine Pads For Women, Size 2 Long Super Absorbency, With Wings, Unscented, 60 Count

4.6
4.300 kr.
AlwaysUltra Thin Pads for Women, Size 1 Regular Absorbency Without Wings Unscented, 44 Count x 3 Packs (132 Count total)

AlwaysUltra Thin Pads for Women, Size 1 Regular Absorbency Without Wings Unscented, 44 Count x 3 Packs (132 Count total)

4.7
7.000 kr.
Always Ultra Thin Feminine Pads For Women, Size 4 Overnight Absorbency, Multipack, With Wings, Unscented, 50 Count x 3 Packs (150 Count total)

Always Ultra Thin Feminine Pads For Women, Size 4 Overnight Absorbency, Multipack, With Wings, Unscented, 50 Count x 3 Packs (150 Count total)

4.7
10.400 kr.
Always Ultra Thin Pads Regular W/Flexi-Wings Unscented 46 Count

Always Ultra Thin Pads Regular W/Flexi-Wings Unscented 46 Count

4.7
4.400 kr.
Stayfree Secure Nights XXL | 40 Pads| Cottony Soft Sanitary Pads for Women | Upto 100% leakage protection | Buy XXL at XL price | Absorbs 2x Faster with Wider Back |

Stayfree Secure Nights XXL | 40 Pads| Cottony Soft Sanitary Pads for Women | Upto 100% leakage protection | Buy XXL at XL price | Absorbs 2x Faster with Wider Back |

4.3
2.200 kr.
Always Anti-Bunch Xtra Protection Daily Liners Long Unscented, Anti Bunch Helps You Feel Comfortable, 108 Count (Packaging May Vary)

Always Anti-Bunch Xtra Protection Daily Liners Long Unscented, Anti Bunch Helps You Feel Comfortable, 108 Count (Packaging May Vary)

4.6
2.800 kr.
Always Infinity Feminine Pads for Women, Size 4 Overnight, with wings, unscented, 38 Count

Always Infinity Feminine Pads for Women, Size 4 Overnight, with wings, unscented, 38 Count

4.7
6.400 kr.
Always Pantyliners Comfort Protect Unscented Normal 80 Daily Liners

Always Pantyliners Comfort Protect Unscented Normal 80 Daily Liners

4.3
1.900 kr.
WHISPER BINDAZZZ NIGHTS SANITARY PADS, 16 XXL+ PADS, UPTO 0% LEAKS ALL NIGHT LONG, FOR HEAVY FLOW, 60% LONGER & WIDER BACK, COMFORTABLE CUSHIONY SOFT WINGS, DISPOSABLE WRAPPER

WHISPER BINDAZZZ NIGHTS SANITARY PADS, 16 XXL+ PADS, UPTO 0% LEAKS ALL NIGHT LONG, FOR HEAVY FLOW, 60% LONGER & WIDER BACK, COMFORTABLE CUSHIONY SOFT WINGS, DISPOSABLE WRAPPER

4.5
1.100 kr.
Always Pads Maxi Thick Skin Love With Lavender Large 48 Sanitary Pads

Always Pads Maxi Thick Skin Love With Lavender Large 48 Sanitary Pads

4.2
FREE
Always Maxi Pads Super With Flexi-Wings Unscented (Pack Of 42)

Always Maxi Pads Super With Flexi-Wings Unscented (Pack Of 42)

4.6
5.600 kr.
Always Infinity Feminine Pads for Women, Size 2 Regular, with wings, unscented, 46ct

Always Infinity Feminine Pads for Women, Size 2 Regular, with wings, unscented, 46ct

4.8
3.500 kr.
Always Xtra Protection Long Daily Liners Unscented 108 Count

Always Xtra Protection Long Daily Liners Unscented 108 Count

4.6
5.800 kr.
Always DiscreetIncontinence Pants Women, Medium, Disposable Underwear Women, UK Size 8-14, White, Absorbency 6, 48 Underwear , Knickers (12 x 4 Packs), Bladder Leak Protection , Maternity Postpartum

Always DiscreetIncontinence Pants Women, Medium, Disposable Underwear Women, UK Size 8-14, White, Absorbency 6, 48 Underwear , Knickers (12 x 4 Packs), Bladder Leak Protection , Maternity Postpartum

4.6
12.100 kr.
Always Maxi Feminine Pads for Women, Size 5 Extra Heavy Overnight Absorbency, with Wings, Unscented, Pack of 20

Always Maxi Feminine Pads for Women, Size 5 Extra Heavy Overnight Absorbency, with Wings, Unscented, Pack of 20

4.7
4.200 kr.
Always Discreet Incontinence Liners Women, 80 High Absorbency Liners (20 X 4 Packs), Thin and Flexible, Long Liners Sensitive Bladder

Always Discreet Incontinence Liners Women, 80 High Absorbency Liners (20 X 4 Packs), Thin and Flexible, Long Liners Sensitive Bladder

4.5
3.200 kr.
Always Discreet Incontinence Pads Women, Ultimate Day, Absorbency 6, 48 Sanitary Towels (12 x 4 Packs), Extra Secure Bladder Weakness Pads Women, Odour Neutraliser

Always Discreet Incontinence Pads Women, Ultimate Day, Absorbency 6, 48 Sanitary Towels (12 x 4 Packs), Extra Secure Bladder Weakness Pads Women, Odour Neutraliser

4.5
8.200 kr.
AlwaysInfinity Sanitary Towels with Wings Long (Size 2) 66 Pads, Up to Zero Feel, Up to Zero Leaks, Thin and Flexible Protection, Always' Softest Top Layer

AlwaysInfinity Sanitary Towels with Wings Long (Size 2) 66 Pads, Up to Zero Feel, Up to Zero Leaks, Thin and Flexible Protection, Always' Softest Top Layer

4.6
5.600 kr.
AlwaysCotton Skin Love Sanitary Pads, 72 Large Thick Pads

AlwaysCotton Skin Love Sanitary Pads, 72 Large Thick Pads

4.2
2.100 kr.
Always Aloe Vera Cool & Dry Maxi Thick Pads With Wings Large Value Pack, 50 pcs

Always Aloe Vera Cool & Dry Maxi Thick Pads With Wings Large Value Pack, 50 pcs

FREE
Always Dailies Panty Liners, Normal, 216 Liners (54 x 4 Packs), Odour Neutraliser, Soft & Discreet, Absorbent Core

Always Dailies Panty Liners, Normal, 216 Liners (54 x 4 Packs), Odour Neutraliser, Soft & Discreet, Absorbent Core

4.7
4.300 kr.
Always Xtra Protection 3-in-1 Daily Liners for Women, Extra Long, 60 CT

Always Xtra Protection 3-in-1 Daily Liners for Women, Extra Long, 60 CT

4.5
5.400 kr.
AlwaysDiamond FlexFoam, Large sanitary pads with wings, 10 ct

AlwaysDiamond FlexFoam, Large sanitary pads with wings, 10 ct

4.8
1.300 kr.
Always Sensitive Ultra Night Sanitary Towels with Wings, Size 3, 100 Towels (10 x 10 Packs), Saving Box, Odour Neutraliser, Super Absorbent Core

Always Sensitive Ultra Night Sanitary Towels with Wings, Size 3, 100 Towels (10 x 10 Packs), Saving Box, Odour Neutraliser, Super Absorbent Core

4.6
6.800 kr.
Always Infinity FlexFoam Pads for Women Size 5 Extra Heavy Overnight Absorbency, Up to 12 Hours Zero Leaks, Zero Feel Protection, with Wings Unscented, 30 Count

Always Infinity FlexFoam Pads for Women Size 5 Extra Heavy Overnight Absorbency, Up to 12 Hours Zero Leaks, Zero Feel Protection, with Wings Unscented, 30 Count

4.6
7.500 kr.
Always Pads Ultra Thin All In One Large With Wings 14 Sanitary Pads

Always Pads Ultra Thin All In One Large With Wings 14 Sanitary Pads

4.7
2.400 kr.
Always DiscreetIncontinence Pads Women, Normal, Absorbency 3 or 4, 96 Sanitary Towels (24 x 4 Packs), Complete Protection for Bladder Weakness Pads Women, Odour Neutraliser

Always DiscreetIncontinence Pads Women, Normal, Absorbency 3 or 4, 96 Sanitary Towels (24 x 4 Packs), Complete Protection for Bladder Weakness Pads Women, Odour Neutraliser

4.6
6.800 kr.
Always Discreet Boutique Incontinence Pants Women, Medium, Plus, 18 High Absorbency Pants (9 x 2 Packs), Odour Neutraliser, Softness and Protection, For Sensitive Bladder

Always Discreet Boutique Incontinence Pants Women, Medium, Plus, 18 High Absorbency Pants (9 x 2 Packs), Odour Neutraliser, Softness and Protection, For Sensitive Bladder

4.5
5.300 kr.
Always Ultra Thin Extra Heavy Overnight Pads, 24 Count

Always Ultra Thin Extra Heavy Overnight Pads, 24 Count

4.7
4.035 kr.
Always Thin Regular Pads-Unscented-162 ct Jumbo Pack

Always Thin Regular Pads-Unscented-162 ct Jumbo Pack

4.6
5.400 kr.
Always Dailies Extra Protection Long Liners, 92 Count

Always Dailies Extra Protection Long Liners, 92 Count

4.7
7.200 kr.
Always DiscreetIncontinence Pants Women Large, UK Size 16-22, White, Absorbency 7, 32 Underwear , Disposable Maternity Knickers (8 x 4 Packs), Heavy Bladder Leak Protection , Maternity Postpartum

Always DiscreetIncontinence Pants Women Large, UK Size 16-22, White, Absorbency 7, 32 Underwear , Disposable Maternity Knickers (8 x 4 Packs), Heavy Bladder Leak Protection , Maternity Postpartum

4.5
10.000 kr.
Always Daily Protect Extra Long Panty Liners, Odour Lock, 4x38 Count, Comfortable with Absorbent Core

Always Daily Protect Extra Long Panty Liners, Odour Lock, 4x38 Count, Comfortable with Absorbent Core

4.6
3.600 kr.
Always Discreet Maximum, Long Length Incontinence Pads - 39 Count

Always Discreet Maximum, Long Length Incontinence Pads - 39 Count

4.5
8.200 kr.
Always Pads Maxi Thick Skin Love Cottony Soft Large 50 Sanitary Pads

Always Pads Maxi Thick Skin Love Cottony Soft Large 50 Sanitary Pads

4.7
2.200 kr.
Always Discreet Incontinence Pads Women Long Plus 16 Count, Incontinence Products

Always Discreet Incontinence Pads Women Long Plus 16 Count, Incontinence Products

4.7
1.800 kr.
Always Maxi Pads Overnight W/Flexi-Wings Unscented, 33 Count

Always Maxi Pads Overnight W/Flexi-Wings Unscented, 33 Count

4.7
6.200 kr.